High quality, helpful, and compelling content on your site sparks consumer interest, demonstrates your company’s authority in the industry, and improves your results in search engines. Our content strategists audit, classify, research, develop, and create content that speaks to targeted personas, drives conversions, and exceeds your key business objectives.
To begin, we analyze your website and classify content based on where it falls within the buying cycle, its emotional appeal, and whether it’s speaking to your targeted buying personas (determined during our market research). Using this information, we can identify areas that need improvement and recommend edits, rewrites, or additional content creation from scratch.
Competitor Content Analysis
We can help you establish a baseline content profile for your competitors. This process is similar to the content audit—we tag and classify your competitors’ content based on where it falls within the buying cycle, its emotional appeal, and whether it’s successfully speaking to targeted personas. Performing this analysis allows us to recommend a detailed content strategy plan that capitalizes on your competitors’ weaknesses and parodies their strengths—allowing you to trump them at every turn.
Content Campaigns and Calendars
Based on our recommendations, gathered through market research and content analysis, we create detailed content dispersal calendars. Following a routine schedule of publishing relevant, compelling content is beneficial to your customers and helps improve your Google search results, which favor fresh and original content.