Our accurately targeted, custom-tailored organic optimization solutions focus on ethical, white-hat SEO principles to significantly increase the efficiency of your website and excel within your industry’s competitive landscape. We go well beyond page/keyword indexing and ranking optimization by creating actionable, long-term strategies based on data gathered through constant monitoring and testing in order to reach your target audience more effectively and more often.
We complete a 100+-point checklist to identify all shortcomings and opportunities to improve your website SEO performance in search engines. This is an essential first step to successful online competition.
We begin our keyword research process by identifying top keywords in your industry derived from our discovery meeting, competitor websites, and keyword tools. We then research the competitive landscape using selected keywords to identify the types of content ranking on search result pages.
On-page Meta Data
Using your newly discovered keyword sets we’ll optimize specific elements of your website that search engines use to identify the topic of your web pages. This can include schemas, Open Graph, and Twitter cards, as well as writing compelling content for your title and description tags.
Using web crawlers we’ll analyze backlinks from millions of relevant websites and generate a list of the most powerful sites you should target for quality backlinks. Additionally, we’ll analyze your current backlink portfolio to identify any harmful or low-quality links that need to be removed.
Local business listings such as Google+ Business and Bing Local are crucial in generating local leads for small to medium businesses. They also rank extremely well when set up correctly. We will fully optimize your local pages and provide strategies to increase positive reviews and improve your visibility.
Reporting & Analytics
We’ll set up advanced conversion tracking on your website for monitoring the success of your sales funnel. We will analyze goals and metrics on a weekly, monthly, and quarterly basis to identify new opportunities and to be certain we are meeting your expectations.