Welcome to our website, Welcome to AF Services

Since it’s Start up back in 2000, AF Services was an important player in the Business Process Outsourcing Service, specializing in the supply of Sales Executives, Sales Promoters, Street Promoters, Club promotions, Event organization, Flyer design and Printing and much more. We have provided services to various countries like UK, Italy, France, Germany and of course Malta. We have 1000 sq feet of office space, Broadband connection, Trained staff with the ability to recruit any number of people in short time – Maltese, English speaking poeple. We are at present providing back office services to UK , US, Italy, France and Malta customers for different services.

Marketing Mix

The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand\'s offer, and is often associated with the four P\'s: price, product, promotion, and place. More »

Internet Marketing Strategy

Internet Marketing is an all-inclusive term for marketing products and/or services online and like many all-inclusive terms, Internet marketing means different things to different people. More »

Web Marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. More »

E- Commerce

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. More »

Social Media

Social media marketing is the process of gaining website traffic or attention through social media sites. More »


What is Marketing

What is marketing?

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” The official academic definition from The Chartered Institute of Marketing (CIM).

This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.

Watch the videos below to find out more about marketing.

Marketing value

An understanding of what customers need and value, is central to marketing.
Learning your customers’ needs and how you can add value through marketing activities paves the way for a successful business in the long term.

Watch the video below to find out how other marketing professionals define marketing and what it involves.

Video by CareerPlayer, Graduate Jobs and Career Advice on video