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Over the past 15 years we've worked with many companies, of all shapes and sizes. Some of our most commonly served industries. Ready to start a project or really curious about our process? Let’s talk about your idea. We like to come prepared for our first conversation, so for starters, please fill out our project inquiry form in as much detail as possible.

What is Marketing?

What is marketing?

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” The official academic definition from The Chartered Institute of Marketing (CIM).

This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.

Watch the videos below to find out more about marketing.

 

Marketing value

An understanding of what customers need and value, is central to marketing.
Learning your customers’ needs and how you can add value through marketing activities paves the way for a successful business in the long term.

Watch the video below to find out how other marketing professionals define marketing and what it involves.

 

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